Who am I?

Personal Details

Digital Marketing or Director of Marketing at CYMAX

Dear Hiring Manager:
It is with great enthusiasm that I submit my application for the position Digital Marketing/SEM Specialist or Director of Marketing. As a web professional with over 7 years of experience, I know my diverse skills and qualifications will make me an asset to the Cymax Team team.

My passion lies in e-commerce and design psychology, including social psychology, emotional triggers and more. My experience developing profitable e-commerce websites has allowed me to witness what makes and breaks a website as I have analyzed end-user's on-site journeys from the moment they click an ad to the end of the check-out system. I have also worked with a multitude of corporate companies, designing and assisting in development of e-commerce or showcase websites. As the manager of marketing at JS IMPORTS LTD wholesale company, I also have extensive experience working with retailers and growing sales volume across various retail channels. I would be greatly interested in roles where I can work alongside designers, web developers, and other designers to develop engaging design solutions to provide the best possible experience for customers.

My Personal


2014 August - 2015 Ongoing

My Passion

Building an E-Commerce Empire

Over $70,000 USD in Revenue in First Year of Operations

The World of Dropshipping

With an increasing interest in e-commerce and online marketing, I found myself drawn to creating my own e-commerce sites. I have a passion in user interaction online with a focus on e-commerce websites. In my free time, I enjoy researching on the psychology of impulse buying and how to increase conversion rates.

  • Extensive Experimentation with Google Adwords & Google Analytics
  • Usage of Landing Pages & E-mail Marketing to Gain Hits
  • Re-creation of Multiple Websites to increase conversion
  • Ordering & Shipping
  • Gained Understanding of how Customers Work

  • Chart

    2015 Chart

    Woocommerce Report #1

  • Dropshipping Layout


  • Dropshipping Layout

    Pet Supplies

  • Dropshipping Layout

    Men's Clothing

  • Dropshipping Layout


  • Dropshipping layout

    Niche Cat Products

My Professional Background

Work Experience

2009 September - 2015


2009-2015 Founder, Designer, Developer

Job Description

I am an interactive designer and developer with 6 years of commercial expertise in delivering high quality websites. With academic experience in Simon Fraser University in Interactive Arts & Technology and a passion in entrepreneurship, I engaged in freelance web design while in school. After a successful phase of providing freelance web development to multiple clients in Vancouver, I founded Gyro Web Solutions within a year of freelancing. I consistently exceeded the requirements and expectations of my clients and their customers. To date, I have created websites for Canda Six Fortune, a subsidiary company of LOBLAWS, and VINOSCENTI, Canada's largest wine educators and many more. With increasing clients, I eventually went on to manage a contracted team of 3 people and aimed to offer a full-service agency, including photography, SEO services, and copywriting.

  • Responsible for design, creation, and maintenance of corporate websites
  • Work closely with senior executives to revamp or develop websites as well as identify technical issues
  • Build positive relationships with clients by delivery work beyond expectations as well as effective communication
  • Conducted presentations on building and promoting websites
  • Managed Contract Staff of three.
  • Utilized various web tools, such as HTML, CSS, PHP, JQUERY on CMS such as Wordpress.
  • Utilized Design Tools such as Photoshop, Illustrator, Indesign, Dreamweaver.

Gyro Web Solutions Portfolio

2014 September - 2015 October

PhiveSix Media

2014-2015 Project Manager & UX Designer

Job Description

PhiveSix is a company founded with focus in e-commerce and online marketing including design, implementation and management of all online materials. My role in the company was to manage a small team of developers and designers to satisfy client demands.


  • Leading the team for e-commerce developments
  • Develop websites that can increase traffic and sales
  • Implement payment gateways
  • Analyze timelines and what-if scenarios
  • Gain knowledge of online marketing strategies
  • Worked with uploading CSVs with thousands of products
  • Outsourced labour necessary for efficient completion of projects

2012 September - 2015 December


Co-Founder-Wholesale Distributor

Job Description

JS IMPORTS LTD is a Canadian Business specializing in the supply of seasonal home decor to retailers in Canada. Proud Exhibitor at the Edmonton, Montreal, Toronto & Vancouver Gift Shows.

  • Responsible for online sales and all marketing and product promotions.
  • Set up Retail Establishments at Coquitlam Centre & Bentall Centre.
  • Featured on CTV News & Retail News Magazine
  • Maintained wholesale website with over 3000 skus
  • Notable clients include Big White Ski Resort, UBC Botanical Garden & Anthrpology, Pharmasave (Victoria), Vandusen Gardens & More
  • Ability to maintain strong customer relationships for recurring orders.
  • Order Processing, Inventory Control, Customer Invoicing & Maintaining General Well Being of Business


  • Sherry Hsiao

    Co-Founder at JS IMPORTS Ltd.

    Phone Number: 778 384 8531
    Email: sherry@stitchbystitch.co

  • Colin Chik

    Owner at PHIVESIX Marketing

    Phone Number: 604 657 8143
    Email: awesomedialtd@gmail.com

  • David Wai

    Info Tech at CANDA SIX FORTUNE

    Phone Number: 604 432 9000 Ext: 2283

  • Dr Clinton Lee

    Instructor at BC WINE SCHOOL

    Phone Number: 778 881 0188
    Email: clintonlee@shaw.ca

What I’m best at

Skills & Knowledge

Language Skills



  • CSS/CSS3
  • Wordpress Theme Development
  • Website Optimization + Cross Browser Capabilities
  • Mobile Compatibility
  • SEO & Google Analytics
  • Social Media Marketing
  • Content Management Systems
  • Landing Page Design
  • E-mail Marketing Campaigns
  • E-commerce
  • Outsourcing

My latest work



Hire Joanne Lai

With Passion in Online E-Commerce and experience in the industry, I believe I am the ideal Candidate for the position!

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