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Personal Details

Marketing Specialist

Dear Hiring Manager:
It is with great enthusiasm that I submit my application for the position Marketing Specialist. As a web professional with over 7 years of experience, I know my diverse skills and qualifications will make me an asset to the team.

My passion lies in e-commerce and design psychology, including social psychology, emotional triggers and more. My experience developing profitable e-commerce websites has allowed me to witness what makes and breaks a website as I have analyzed end-user's on-site journeys from the moment they click an ad to the end of the check-out system. I have also worked with a multitude of corporate companies, designing and assisting in development of e-commerce or showcase websites. As the manager of marketing at JS IMPORTS LTD wholesale company, I also have extensive experience working with retailers and growing sales volume across various retail channels. I would be greatly interested in roles where I can work alongside designers, web developers, and other designers to develop engaging design solutions to provide the best possible experience for customers, resulting in higher conversion rates and profits for the company.

My Personal

PASSION

2014 August - 2015 Ongoing

My Passion

Building an E-Commerce Empire

Over $70,000 USD in Revenue in First Year of Operations

The World of Dropshipping

With an increasing interest in e-commerce and online marketing, I found myself drawn to creating my own e-commerce sites. I have a passion in user interaction online with a focus on e-commerce websites. In my free time, I enjoy researching on the psychology of impulse buying and how to increase conversion rates.

  • Extensive Experimentation with Google Adwords & Google Analytics
  • Usage of Landing Pages & E-mail Marketing to Gain Hits
  • Re-creation of Multiple Websites to increase conversion
  • Ordering & Shipping
  • Gained Understanding of how Customers Work

  • Chart

    2015 Chart

    Woocommerce Report #1

  • Dropshipping Layout

    Clothing

  • Dropshipping Layout

    Pet Supplies

  • Dropshipping Layout

    Men's Clothing

  • Dropshipping Layout

    Bridal

  • Dropshipping layout

    Niche Cat Products

My Professional Background

Work Experience

2009 September - 2015

GyroWebSolutions

2009-2015 Founder, Designer, Developer

Job Description

Founder
I am an interactive designer and developer with 6 years of commercial expertise in delivering high quality websites. With academic experience in Simon Fraser University in Interactive Arts & Technology and a passion in entrepreneurship, I engaged in freelance web design while in school. After a successful phase of providing freelance web development to multiple clients in Vancouver, I founded Gyro Web Solutions within a year of freelancing. I consistently exceeded the requirements and expectations of my clients and their customers. To date, I have created websites for Canda Six Fortune, a subsidiary company of LOBLAWS, and VINOSCENTI, Canada's largest wine educators and many more. With increasing clients, I eventually went on to manage a contracted team of 3 people and aimed to offer a full-service agency, including photography, SEO services, and copywriting.

  • Responsible for design, creation, and maintenance of corporate websites
  • Work closely with senior executives to revamp or develop websites as well as identify technical issues
  • Build positive relationships with clients by delivery work beyond expectations as well as effective communication
  • Conducted presentations on building and promoting websites
  • Managed Contract Staff of three.
  • Utilized various web tools, such as HTML, CSS, PHP, JQUERY on CMS such as Wordpress.
  • Utilized Design Tools such as Photoshop, Illustrator, Indesign, Dreamweaver.

Gyro Web Solutions Portfolio

2014 September - 2015 October

PhiveSix Media

2014-2015 Project Manager & UX Designer

Job Description

PHIVESIX
PhiveSix is a company founded with focus in e-commerce and online marketing including design, implementation and management of all online materials. My role in the company was to manage a small team of developers and designers to satisfy client demands.

Responsibilities

  • Leading the team for e-commerce developments
  • Develop websites that can increase traffic and sales
  • Implement payment gateways
  • Analyze timelines and what-if scenarios
  • Gain knowledge of online marketing strategies
  • Worked with uploading CSVs with thousands of products
  • Outsourced labour necessary for efficient completion of projects

2012 September - 2015 December

JS IMPORTS LTD

Co-Founder-Wholesale Distributor

Job Description

JS IMPORTS LTD is a Canadian Business specializing in the supply of seasonal home decor to retailers in Canada. Proud Exhibitor at the Edmonton, Montreal, Toronto & Vancouver Gift Shows.

  • Responsible for online sales and all marketing and product promotions.
  • Set up Retail Establishments at Coquitlam Centre & Bentall Centre.
  • Featured on CTV News & Retail News Magazine
  • Maintained wholesale website with over 3000 skus
  • Notable clients include Big White Ski Resort, UBC Botanical Garden & Anthrpology, Pharmasave (Victoria), Vandusen Gardens & More
  • Ability to maintain strong customer relationships for recurring orders.
  • Order Processing, Inventory Control, Customer Invoicing & Maintaining General Well Being of Business

References

  • Sherry Hsiao

    Co-Founder at JS IMPORTS Ltd.

    Phone Number: 778 384 8531
    Email: sherry@stitchbystitch.co
    http://www.stitchbystitch.co

  • Colin Chik

    Owner at PHIVESIX Marketing

    Phone Number: 604 657 8143
    Email: awesomedialtd@gmail.com
    http://www.phivesix.com

  • David Wai

    Info Tech at CANDA SIX FORTUNE

    Phone Number: 604 432 9000 Ext: 2283
    Email:davidw@candasixfortune.com
    http://candasixfortune.com

  • Dr Clinton Lee

    Instructor at BC WINE SCHOOL

    Phone Number: 778 881 0188
    Email: clintonlee@shaw.ca
    http://www.vinoscenti.ca

What I’m best at

Skills & Knowledge

Language Skills

English
Experienced
Mandarin
Advanced
Cantonese
Basic

Knowledge

  • HTML/HTML5/XHTML
  • CSS/CSS3
  • Wordpress Theme Development
  • Website Optimization + Cross Browser Capabilities
  • Mobile Compatibility
  • SEO & Google Analytics
  • Social Media Marketing
  • Content Management Systems
  • Landing Page Design
  • E-mail Marketing Campaigns
  • E-commerce
  • Outsourcing

My latest work

Portfolio

Contact

Hire Joanne Lai

With Passion in Online E-Commerce and experience in the industry, I believe I am the ideal Candidate for the position!


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